Join Red Logo - The purpose was redesign the corporate identity of any non-profit organization. Being iconic like kellog, Nike, Micrsoft or Mac is an incredible power juggernaut in branding. Join Red is perfect for this. Its following is growing everyday however most don't know Aids money is being raised specifically for Africa only. Tying this into the logo with insure recognition forever even if only the "R" is shown. This was my purpose.