Water Rascal Tracker Concept
In this project I designed a wearable tracker, inspired by tribal artwork, that consumers wore when paddleboarding. It allowed consumers to track activity and gain achievements and through use of an app (designed in XD) it showed them the best locations to go, gave safety, tidal and weather information as well as provided a shop to buy Water Rascal products. The app was designed to make the sport more accessible to beginners who might not know where or when to go as well as providing the company with valuable information as to which locations their consumers most frequently visited.