Dramatic updates to legacy best sellers improving perception of value and COP margins through art direction and production management
Butterfly Book & Learning Leaves - Feature-rich proprietary book set competitively placed in assortments for mass & club retail. for SoftPlay Books Inc Art by Jonathan Miller
The Itsy Bitsy Spider take-along activity book - for SoftPlay Books Inc
Giggle Jiggle concept sketches
Giggle Jiggle Bear - Pull on Bear's bow tie to make him giggle and growl with a child's voice and laughter. All Giggle Jiggle books stand upright as shown, just like a child's other plush friends.
Giggle Jiggle Bear inside
Giggle Jiggle Pup - Award Winner - Winner of Creative Child's 2010 Preferred Choice Award Pull on Pup's bone to make him giggle and bark with a child's voice and laughter. All Giggle Jiggle books stand upright as shown, just like a child's other plush friends.
Giggle book interior
Sesame Workshop soft interactive book - Light, sound & 2 moving features on cover art by Bob Berry
Nite Nite book & interior - Interior art by Shawn Amberger, product concept and art direction by Mary L
More! book & interior - Soft polar fleece character book with rhyming story inside. Text & art by Shawn Amberger, product concept and art direction by Mary L
Yuck! book & interior - Interior art by Shawn Amberger, product concept and art direction by Mary L
Footie Books - Artist: Luana Rinaldo. These books 'moo' and 'roar' when you squeeze a foot. And they sit upright with legs supporting.
Sesame Workshop shaped books set - Art by Bob Berry
Proprietary shaped books set - Art by Mary L
Fisher-Price shaped books set: Precious Planet
Fisher-Price Luv U Zoo ABC Peek a Boo book - Fisher Price Luv U Zoo brand
Fisher-Price Luv U Zoo ABC Peek a Boo book - Lift a flap features throughout inside.
Snuggle Up Pals concept art
Snuggle Up Pals - Frog Prince - Interactive elements on plush character front. Book sits up on it's own.
Snuggle Up Pals - Frog - interior - Inside story "The Golden Ball" Art by John McDavitt
Snuggle Up Pals - Bunny - Interactive elements on plush character front. Book sits up on it's own.
Snuggle Up Pals - Bunny- interior - Interior story art "The Tortoise & the Hare"Art by John McDavitt
Concept art
Snuggle Up Pals - Chick - Interactive elements on plush character front. Book sits up on it's own.
Snuggle Up Pals - Chick - interior - Interior story art "Chicken Little" Art by John McDavitt
Lights & sounds vehicle books - art by Rich Weber
Lights & sounds vehicle books - art by Rich Weber
Lights & sounds vehicle books - art by Rich Weber
Fisher-Price Soft Interactive book: Precious Planet - Art by Judy Nostrant
Fisher-Price Advent calendar - Art by Judy Nostrant
Block Books - All Day with Sesame - Set of 4 books with thick foam pages and cube form for stack & play.
Block Books - Artist John McDavitt
Block Books - Artist: Karen Zilly
Licensed playmat merchandised folded into book format
Licensed product, packaging and point of purchase bin by Mary L
Proprietary concept design & direction
I Love You books - Artist: Karen Zilly
I Love You interior
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Soft Books

In-house concept, design, art direction & packaging of innovative soft books for babies. Big box & warehouse store channel

Available
Freelance, Full-time, Moonlighting
Mary Lenehan
design . production . management Brookfield, IL