Cover to the Duff Goldman distributor catalog (2013). © Gartner Studios, Inc.
A sampling of the many Duff Goldman bake mixes I have researched, developed, and designed for Gartner Studios. As you can see, the Duff Goldman line is best known for its sense of fun and innovation, making "Pinterest" level projects easily attainable for the home baker.
Duff Goldman press kit promoting four baking mixes exclusive to Target for 2014. Kit included all four products, a CD of promotional images (for both print and web), as well as an 8-page, full-color booklet introducing each product. All components were contained in an attractive clear-acrylic case with coordinating messaging.
Virtual planogram (POG) concept for a retailer presentation deck. ©2013 Gartner Studios, Inc.
I have written, storyboarded, and directed several video shoots featuring Duff Goldman product tutorials, many of which featured celebrity chef Duff Goldman himself. This image is a screen shot from our Tie-Dye Cake tutorial, shot in 2012.
Here is a link to the video: https://www.youtube.com/watch?v=wbtpd_5QcVs
In addition to researching and developing our new product, I also direct professional food stylists and photographers to stage images we use for packaging and promotion purposes. Here you can see our "Orange Dream" cake mix. © Gartner Studios, Inc.
In addition to researching and developing our new product, I also direct professional food stylists and photographers to stage images we use for packaging and promotion purposes. Here you can see our "Salted Caramel" brownie mix. © Gartner Studios, Inc.
In addition to researching and developing our new product, I also direct professional food stylists and photographers to stage images we use for packaging and promotion purposes. Here you can see our "Rainbow Cookies" sugar cookie product. © Gartner Studios, Inc.
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Product and Brand Development
For the past several years, I have designed packaging, promotions, and the brand identity of the Duff Goldman line of products for Gartner Studios. Responsibilities included product development, art direction of photo shoots, package design, and promotional materials.
