Philadelphia's EGD firm, ex;it, asked me to help them design an exterior and interior sign system for the new Virtua Voorhees facility. Based in Voorhees NJ, this new build needed a very contemporary sign system with a very easy-to-understand wayfinding methodolgy. Avoiding the temptation to emblazen the zonal signage with color kept the system sympathetic to the architecture and interior finishes, whilst the identification of each zone is consistently applied from the outside in for a clear delivery of the information hierarchy. The design of the sign system is also reflected in the capital campaign and employee donor program installations.
Design Firm: Limepickle for ex;it. / Client: Virtua Health (photos courtesy of ex;it)