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Reading Utd.

The Locos are the supporters of Reading United AC in Reading PA. As an affiliate team of the Philadelphia Union many of their alumni make the step up to full professional status.

Limepickle was asked to design a crest for the group. There were many things that were requested to be incoporated into the design. The area is predominently German, so they wanted a German warrior type motif, the colors are from the team crest, the horns are from the team mascot (a bull), the name is derived from the locomotive on the team crest, the lightning bolts reference the Sons of Ben, The shamrock represents the founder, and it had to include their motto - in German. Oh, and it had to be striking.

With all that incorporated into the final design, we decided it needed to be an enclosed crest in a simple shape. We then looked at various crops and tint lays so make the eyes of the warrior appear more menacing and began applying it to apparel, scarves, flags, banners, and wallpapers.

Available
Mark Jenkinson
Creative Director, Limepickle LLC Philadelphia, PA