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New Holland
In an effort to target the growing 'weekend farmer' market in the US, tractor manufacturer New Holland resurrected a much-loved classic - the Ford Boomer 8N - and brought it bang up to date.
Our DM pack celebrated the launch by playing on the nostalgic memories that the land-owning customers would have of the original, while communicating the benefits of the modern, efficient machine.
Agency: Carlson Marketing // Role: Concept & Copy
