Cooler. Funkier. Edgier. In 2011, Lucozade underwent an award-winning brand relaunch. And our role was to create a complete new digital ecosystem; a seamless integration of branded presences across Facebook, Twitter, YouTube and a redesigned, rewritten, rebuilt website.
The first campaign for Lucozade Sport pre-launched the ATL work across our ecosystem, and extended engagement through super-sticky content including video, music and an interactive Facebook game. Cross-platform engagement metrics including likes and shares exceeded expectations, and our activity ultimately resulted in 2.5 million views of the Lucozade Sport films.
As Associate Creative Director, I was responsible for activity across the entire digital ecosystem, including establishing, overseeing and implementing the online tone of voice.
Agency: SapientNitro // Role: Concept, Copy & Creative Direction
