Mark Attrill

A competition to find the ultimate Premiership football fans - and to highlight Lucozade's ongoing sponsorship of the Premier League. Multi-media activity included bespoke matchday programme ads, emails, online advertising and pitch perimeter boards - and it was the first Lucozade campaign to drive all activity through Facebook.

By demonstrating their 'ultimate fan' status through a series of tasks set over five weeks, teams competed for public votes - with the winners taking part in an exclusive 5-a-side tournament at Stamford Bridge.


Agency: SapientNitro // Role: Concept, Copy & Creative Direction

• Social Media Marketing
• Copywriting & Editing
• Hand Rendering
• Advertising