Linear Compressor fridge - microsite
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LG Fridge
The brief: create a piece of engaging digital content highlighting LG's core Linear Compressor fridge technology - and their 10-year guarantee.
The solution: an online film that explores the life of a family over a 10-year period, with the LG fridge at the heart of it.
The accompanying microsite expands on the product benefits around food, family and freshness.
Agency: SapientNitro // Role: Concept, Copy & Creative Direction
