Barclaycard customer retention DM
Barclaycard customer acquisition DM. 300% response uplift over control pack, 73% lower CPA and over £500m of balances transferred.
Barclaycard customer acquisition DM
Barclays branch ISA leaflet
Black Horse pre-approved loan DM
NU car loan insert - motoring press
NU with-profits trade ad
The Economist - loose & bound subscription inserts
BMW model update DM
BMW C1 scooter DM
Hyundai customer retention DM
Mini pre-launch DM
Sky lapsed customer DM
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Direct Marketing
My DM experience spans over 20 years, covering everything from cars to credit cards to cosmetics. And I'm equally at home writing lengthy product brochures as I am creating one-word headlines.
Highlights include overseeing all creative and copy output at BMW's lead DM agency, heading up subscription activity for The Economist and leading Barclaycard's UK customer acquisition and retention activity.
