Pitch win. Our task was to support Anchor Butter's brand shift to ‘the free range butter company’ through web, email, press, experiential, promotional and trade activity.
A loyalty scheme allowed customers to claim goodies such as cow kites and home baking kits - and helped Anchor stem the defection to own-brand products at a time of steep rises in dairy prices worldwide.
Second phase of activity – 'Make a Moo 2' - built on the success of the promotion through web, POS, trade and consumer press etc.
Further activity included ongoing site updates, emails and banners for Anchor Real Dairy Cream based on seasonal sales spikes (eg Christmas, Halloween), encouraging mums with young children to engage with the brand.
