Heavy Freight: The Interstate 420 brand under the nuEra line needed a flagship product to go to market for a special 4/20 release date. The Director and I brainstormed a bit, I suggested we use "HEAVY FREIGHT" because it stayed within the car theme that the brand represents. With the 1-ounce offering being a staple "bulk" size in the industry, I felt "Heavy Freight" encompassed that idea well, had a strong visual presence, and was bold.
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Dual Exhaust: As the Interstate 420 brand continued to roll out, there was a need for more product offerings that competed with existing products on the market. One popular brand, called "Daze Off", offered packs of cannabis flower that were half and half with 2 different strains (strains are the type/genetic/flavor for a variety of cannabis). I brainstormed when the idea of blended packs was brought up and dawned on "DUAL EXHAUST".
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Spark Plug: There were Gas tanks and Terp tanks on the market so I wanted to name a product to compete...Spark Plugs.
