My goal for nuEra 2023's Holiday advert series was to inject the magic of Santa in the niche Cannabis industry using a nostalgic lens. I referenced vintage Coca-Cola Santa magazine ads to create the scenes (using my home). I then self-shot these to create the look I wanted for each product offering. This series aimed at promoting the seasonal, limited edition "Baked for The Holidays" cookies and gift cards in the lead-up to the holidays.
-
Cookies Advert: This is the pillar of this series and captures the magic of the Holidays I wanted to evoke. Everything was delicately staged to get the shot I wanted. I sealed the advert with the tagline "The cookies Santa REALLY wants." and branding treatment.
Santa's Best Gift Yet: I wanted to remain within the same magical but realistic realm that had Santa snacking on special cookies and leaving special gifts by the tree. Santa outdid himself with his "...best gift yet."
