A Ghoulish Dose: For this one-of-a kind Halloween product, the "blood" was an infused syrup packaged inside a syringe made for RSO oils (no needles). I worked on the main headline and subtext. I took inspiration from cereal brands using the familiar "Part of a healthy and balanced breakfast" tagline and whipped up "A Ghoulish Dose of Cherry Flavored Vampire Serum" as the main headline for this product.
-
Live and Direct: Copy for this was created for initial product release in mind, but worked well as an evergreen graphic to be shared with partners for marketing. Live Resin is a concentrated cannabis oil that is potent and typically a more "direct" consumption method especially if infused into an edible product like a gummy.
