Description
Reference
Mood board - Creating a mood board helps in choosing textures, imagery and general inspiration. The mood board i created consist of found objects that were latin based as well party themed. The colors selected would be the warm colors found in the mood board.
Word list - Created a two word list, latin and party that is associated directly or indirectly to Toma Productions. The words chosen would be reflected within the logo.
Type study
Sketching & Conceptualising
Digital Rendering
Potential logos
Logo chosen
Logo mockup - The vertical and horizontal lines were examined at different stroke sizes in order to be visible on media applied.
Refinement - The letter s seemed to not be part of the logo. I felt as though it was lost out and needed to be closer.
Refinement 02 - The letter s was carefully refined.
Before & After
Toma Productions (Logo Final)
gLike
Senior Project - Brand Identity Project