Sony Ericsson Board 2 - The challenge of the design brief was to create a design solution that enabled greater and easier levels of user interaction. The easy to understand keypad combined with the hand-writing recognition technology provides great information ergonomics for the user. Another of the video phone key selling points is ots dual mode functionality. The phones keypad can be locked into place to provide a sturdy stand/rest to allow users to sit back enjoy the video calling experience.