Madelyn Chang

I collaborated with the Design Director + Associate Designer on designing pieces that fit the Target's new brand that was geared towards young, edgy, and trendy millenial females. We were involved in Target's brand new direction towards more fashion forward product on their retail store floor.

There were many diverse pieces showcased in the line - from graphic knit sweaters to utilitarian jackets to vintage inspired floral print dresses that fit this young and trend conscious customer. We wanted a good mix of different aesthetics to add alot of texture, dynamism, and visual interest for the outgoing and adventurous young woman we see today.

• Apparel
• CAD Design
• Product Development
• Fashion Design
• Illustrator
• Trend Research
• Photoshop
• Print Design