Aurora is a makeup brand created for the final project at Universidade Anhembi Morumbi. Our purpose was to create a makeup brand which had the veganism as a differencial with no animal origin compounds in the makeup, because it´s an unexplored business here in Brasil nowadays. The brand was inspired on the Boreal Aurora phenomenon colors, which besides the veganism, it´s related to nature. A promotional makeup kit was created, "A menina e a Raposa", there´s all the necessary products to do a complete makeup job and it tells the story of a girl and a fox, by it´s own package and a flipbook, which comes in one of the cases. It´s about the human relation with the nature.
Credits: Luiz Henrique Lula, Gabriela Casellato, Jéssica Mendes and Camila de Souza Read Less
