Michelle Southworth

House Doctors - House Doctors is a professional Handyman Service, with locations all over the US. The key marketing objective is to market the brand to homeowners with a professional and trustworthy approach. House Doctors takes pride in employing qualified and friendly technicians that provide the highest level of workmanship and skill. All aspects of the marketing material specifically targets the woman of the household, who has been proven to be the decision maker on home improvements or repairs projects.

House Doctors Goes Green Logo - The Going Green Logo was designed in the brands 'green' movement in offering green home solutions performing home repairs using environmentally friendly materials.

Stationery - House Doctors stationery used by the franchisees and the corporate office.

Sales Booklet - This 8 page booklet was designed to show many of the different types of home improvements and repairs that House Doctors specializes in. The booklet can be used in many different ways, but it is most commonly used as a sales or up-selling tool at the point of the estimate or when the work is performed.
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Direct Mail - A Handyman You Can Trust - This is a sample of a direct mail piece for the campaign, "A Handyman You Can Trust! GUARANTEED!". The handyman/home services industry is often scrutinized as being unreliable and dishonest by those who have had bad a experience with hiring an unlicensed handyman. With this in mind, conveying a sense of trust and professionalism through each marketing campaign is the most important objective.

Direct Mail - Need a Handyman? - This is a sample of a direct mail piece for the campaign, "Need a Handyman?"

Top 50 To-Do List - The Top-50 To-Do List is given to customers or prospective customers to review and remind them of the tasks that they might have on their To-Do list. This is also used to list the most common projects and repairs that House Doctors performs.

House Doctors Coupons - Coupons designed to be placed inside a brochure or handed to customers as an incentive to use House Doctors services.

Home Show Banner Display - A three banner display used at home shows, trade shows, presentations, etc.

Home Show Handout - This is a handout to use at Home Shows to give the show attendees. The purpose of this piece is three fold: 1. Give show attendees information about House Doctors with valuable coupons as a call to action. 2. Potential customers can enter to win a $200 prize. 3. The business owner can obtain contact information from the patrons that stopped by their display at the show.