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Jennifer Lawrence - Interactive Media Campaign
Silver Award:
2015- Addy Awards
THIS IS AN INTERACTIVE MARKETING CAMPAIGN WHICH PROPOSED THAT THE ACTRESS JENNIFER LAWRENCE WEAR A DRESS OF MY DESIGN TO THE 2013 OSCARS. WE GARNERED ATTENTION BY USING VARIOUS FORMS OF SOCIAL MEDIA, PRODUCING VIDEOS
AND OUTBOUND MARKETING. THIS RESULTED IN THOUSANDS OF VIEWS ON YOUTUBE, PRESS INTERVIEWS, NEWSPAPER COVERAGE AND BLOG EDITORIALS.
