Poster1 - This campaign aims to address the idea of animal adoption without the sadness or exploiting the past treatment of the animal. Really we want to focus on the future, the good stuff, that people and their new pets can do together.
Art Direction and Copywriting.
Poster 2 - This campaign aims to address the idea of animal adoption without the sadness or exploiting the past treatment of the animal. Really we want to focus on the future, the good stuff, that people and their new pets can do together.
Art Direction and Copywriting.
Poster 3 (blank) - This campaign aims to address the idea of animal adoption without the sadness or exploiting the past treatment of the animal. Really we want to focus on the future, the good stuff, that people and their new pets can do together.
This poster was left blank so that individual animals can be inserted with custom information, then posted around town, emailed out or posted on the internet.
Art Direction and Copywriting.
Ain't Life Grand Tshirt - Art Direction and Copywriting.
I'm a Forever Home Tshirt - Art Direction and Copywriting.
I Love My Forever Home Tshirt - Art Direction and Copywriting.
Ain't Life Grand Doggie Tshirt - Art Direction and Copywriting.
Direct Mail Piece - This is a direct mail piece created to support the campaign. It includes valuable information on adopting pets and the positive message of this campaign. The picture frame on the inside is perforated, so it easy pops out and can be used to frame you pets on the fridge or wherever.
Art Direction and Copywriting.
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Humane Society