Melissa Herold

This is the Brand Guidelines for my fictional brand, " Talks on the Rocks." Talks on the Rocks is a fictional Mental-Health Pop-Up Bar event, in which large public spaces, such as libraries and community centers host this one night event in which patrons may purchase drinks (which support local mental health programs) and participate in activities and discussions surrounding the stigmas of mental health.

These Brand Guidelines include a mission statement, multiple color and variations of the logo, size restrictions and resizing guidelines, apparel applications, drink ware applications, and design of a mobile app and webpage.

• Branding & Corporate Identity
• Hand Rendering
• Advertising