The Engineer mascot represents for Dai Nong fertilizer company in marketing activities. Dai Nong is a local and bio fertilizer brand which locates in Rach Gia, Kien Giang, Vietnam. They develop a new product line which targets urban citizen. These fertilizers support gardeners who has small size back yard or pots. The brand’s target consumers having a fast pace and trendy lifestyle so that directors board decides to build up a mascot which inspire from the company cultural engineers’ figure. After receiving above brief and discussing with clients, the mascot is built as a friendly character with big head and big feet, influenced from cartoon characters. This engineer mascot appears in several familiar farming activities. I also build him with many facial expressions that will be used in various design: chatting icon, viral clip, packaging, etc.
