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Visual Identity E&m
This visual identity was created for E&M Advertising, a print advertising company in Caracas, Venezuela. The design was created in Adobe Illustrator and consists of a typographic base logo with elements of color surrounding the text. The color elements provide a sense of fluid motion and action, which contrasts with and draws attention to the bold, static characters of the font. The business cards, envelopes and letterhead follow the same elements of the logo and match its visual simplicity.