Lui Domingo

Created and developed disruptive fashion doll play experiences through unconventional articulation, inserted “glass” eyes, changeable hairpieces, compelling narratives through content and storytelling and a robust web presence that categorically redefined fashion doll play across the board for consumers and competitors, and which won a TOTY (Toy of the Year) nomination in 2010.

• Product Design
• Product Development
• Fashion Design
• Toy Design