MGA ENTERTAINMENT Bratz Fashion Dolls product design and development.
MGA ENTERTAINMENT Bratz Fashion Dolls product design and development. from Lui Domingo
MGA ENTERTAINMENT Bratz Fashion Dolls product design and development.

Directed preliminary ideation - from trend research, creative brainstorms, preliminary renderings to the construction of functional prototype forms that delivered Bratz, a multiple-character doll segment with a culturally relevant yet disruptive brand identity that resonated with girls 6-10.

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MGA ENTERTAINMENT Bratz Fashion Dolls product design and development.

Directed preliminary ideation - from trend research, creative brainstorms, preliminary renderings to the construction of functional prototype forms that delivered Bratz, a multiple-character doll segment with a culturally relevant yet disruptive brand identity that resonated with girls 6-10.

Lui Domingo
Designer of trend-driven, entertainment-based consumer products for children Providence, RI