Lucia Matioli

Ecko Spring 05 Ads - This ad campaign was created with the idea of a classic whodunit film in mind. Shot more like a movie than fashion photography, set with characters that are emotive, in the middle of action, caught on film. Culmination of artists and models as movie characters, campaign is a reflection of individual artists’ personality communicated through character and ”Motel Paradise“ set as its own character. Think Clue-with rooms setting up a plot and a mystery developing, everyone is involved, and everyone is a suspect.

Ecko Kids Fall 04 Ads - This ad campaign was created to launch Ecko Unlimited kids line. The idea was to carry though the essence of the brand by utilizing illustrations of city scapes and create a fantasy like environment for the kids to stand against. The campaign created powerful visuals that cut through all other advertising. The campaign was awarded best in category by US ad review.

ESPN HD Sales Kit - This kit was designed to communicate the idea of HD tv. ESPN know for sports broadcasting brought HD crystal clear clarity and definition to sports broadcasts. As the red sleeve as is removed, the package reveals all of the product benefits and attributes, as the silhouettes of the figures are filled with type describing the experience. The sleeve blocks this out when kit is together. It is a clever design solution.

Gap Back to School - This back to school retail program featured denim for fall and encompassed window displays, packaging, postcards and a book cover give away. Each week had an icon and tagline developed for the particular feature of denim(develop the wash, create the value, amplify the details and define the style) working under the umbrella Constant Evolution. This targeted a wide offering and selection of denim from the Gap, and made an exciting retail program.

1969 Jean Packaging - This packaging was created for Gap, INC. to house the reissue of their vintage 1969 blue jean. The packaging was created to contrast the vintage look of the jean, by using very clean, sophisticated modern packaging.