The Pebbler project involved the development of a packing cube product and brand. As the key contributor, I took charge of naming, product design, and branding.
I carefully crafted a brand identity that captured the essence of efficiency, simplicity, and style.
The naming process involved finding a name that evoked the smoothness and ease of pebbles, symbolizing effortless organization.
In terms of product design, I aimed to create packing cubes that were not only functional but visually appealing as well. Careful consideration was given to the size, shape, and materials used, ensuring durability and efficient use of space.
The branding strategy centered around communicating the benefits of Pebbler's packing cubes: effortless organization, time-saving convenience, and stylish travel solutions. The brand identity reflected these values through a clean and modern visual language, incorporating soft and soothing color palettes reminiscent of pebbles.
