This project stood out from others as the client was among the pioneers introducing HEPA-grade filters to residential air purifiers. They sought a brand and name that conveyed the essence of medical-grade filtration.
The key focus was on educating consumers about the importance and value of this advanced level of filtration. The brand messaging aimed to highlight the benefits of using their air purifiers for cleaner and healthier indoor environments.
The brand mark drew inspiration from air cycling while maintaining a level of abstraction to allow for potential future product line extensions.
Taking on the role of developing the brand from concept to packaging execution, I successfully created a cohesive brand identity. The product line now comprises over 15 unique SKUs, all adhering to the carefully crafted brand style guide.
Client feedback and consumer reactions have been highly positive. The brand established itself as a trusted and reliable choice in the air purifier market.
