The Billy project aimed to create a unique brand and product that would stand out in an oversaturated Amazon market. The goal was to design a vibrator that specifically appealed to beginners of any sex, offering a user-friendly experience with more options than alternate competitors.
Considering the preferences of Amazon customers, the brand was developed to strike a balance between visually exciting elements and discretion.
Through collaboration with industry experts and incorporating user feedback, the design achieved a balance between functionality, aesthetics, and user experience.
The feedback received for the Billy brand and patent-pending wand has been overwhelmingly positive. Its unique head and user-friendly design have resonated with customers, setting it apart from competitors in the market.
