For Addi's for Everyone, a gluten-free bake mix company, I was responsible for all creative element and execution. From naming, ideology, brand positioning, packaging and more. The design direction aimed to disrupt and redefine the perception of gluten-free products. We created a brand that emphasized decadence and taste, while also highlighting inclusivity.
The concept focused on positioning Addi's as a brand that puts taste first and "just so happens" to be gluten-free. We wanted to build trust among customers, assuring them that our products are safe for their families to enjoy and share, creating an indulgent experience that everyone could appreciate, regardless of dietary restrictions.
Addi's has expanding into nearly 600 retail locations within just 2.5 years thanks to the strongly praised brand identity. This growth reflects the effectiveness of the branding in capturing the attention and trust of consumers seeking high-quality gluten-free products without worry or compromise.
