For AGF Food Group, a meal delivery kit sourcing company, I served as the creative director, graphic designer, and project manager, developing their brand, website, and marketing materials. Our goal was to create an approachable brand that educated and simplified the sourcing process for their tech driven customers. We successfully communicated complex food industry procedures to clients that were lacking industry expertise. By positioning AGF Food Group as the expert, their customers could stay focused on their own customers. We used engaging storyboards and infographics to demystify industry systems and effectively conveying the value AGF Food Group offers. This project demonstrated creative, strategic, and visually compelling branding that resonates with the target audience, showcasing AGF Food Group's expertise in food sourcing and established them as the expert in a way that reflected the clients own approach and visual language.
