Responsible for concept, design and prototyping for new home page, which cross-functional with magazine print format of “data and analytics at scale” part of the Scale campaign. Build series of digital ads target different verticals such as banking, healthcare driving traffic to the company website.
Driving awareness on the software’s ability to scale can translate into ROI value for customers of various verticals as part of the Scale Campaign. Cover concept objective is to communicate software’s ability to grow without limit and its ease of use. The visual strategy is by use of the eclectic approach (merging of ideas from different sources): playing up “Scale” as typographic image with customer vignettes from different verticals as main visual, along with colorful use of continuous graph lines and fluid lines to tie in data and analytics at scale theme.
Inside spreads of cover story and other customer successes. Responsible for concept, design, infographics, all visual content, and layout of the entire magazine.
Prepared files for print, proofs and press check. Also formatted web edition of the magazine.
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