The Lawlor Group | Knox College, Galesburg, IL. | RECRUITMENT CAMPAIGN ELEMENTS: 36p View Book, 16p Athletic Brochure, 16p Outcomes Brochure, 16p Student Life Brochure, 16p Global Perspective Brochure, and Direct Mail Campaign | Designer: Liz Pangerl, Casa Valencia, llc.
Outcomes Brochure
Global Perspective Brochure
Athletics Brochure
Student Life Brochure
Direct Mail Recruitment Campaign | Theme: Make a Difference. Make a Statement. For the High School students who responded to the mail drops and who selected a button reflective of their voice—an 11” x 23” poster filled with photos of buttons belonging to existing students was mailed back to the prospective student with his or her chosen button pinned on. RESPONSE RATE: 5% in three weeks.
Direct Mail Recruitment Campaign | Theme: Make a Difference. Make a Statement. By using "buttons" as a metaphor for individual expression, this direct mail campaign conveys Knox as a place for those who value independent thought, free inquiry, and diverse perspectives.
Five custom Knox buttons were designed for the campaign prompting interested prospects to choose one button expressive of their own voice.
gLike
Education
