2011 General Mills African American Community Report | Design: Liz Pangerl, Casa Valencia, llc.
2011 General Mills African American Community Report | Design: Liz Pangerl, Casa Valencia, llc.
General Mills | National Council of La Raza 2011 Annual Conference. PROMOTIONAL MATERIAL: Calendar, Advertising, Poster (not shown) | Design: Liz Pangerl, Casa Valencia, llc.
General Mills International Recruitment Brochure | Jack Morton Worldwide CREATIVE TEAM: Designer: Liz Pangerl | Acct. Rep: Andrea Geer.
Guaranty Bank | Hispanic Marketing Campaign rolled out in 64 banking centers in TX suburbs serving a high percentage of Hispanic customers. ELEMENTS: Point of Sale, Check Desks, Table Tents, Teller Windows, Collateral, Focus Fixture Merchandising, Exterior and Interior Bannerss | John Ryan Performance CREATIVE TEAM Creative Director: Liz Pangerl | SP/ENG copywriter, Gabriela Harper | Designer: Todd Mannes.
U.S Bank Bilingual Hispanic Direct Mail Program | U.S. Bank was introducing a free checking account to their Hispanic customers and wanted a direct mail communication that resonated with their targeted audience.
The photography centered around a Father and his son, with the headline copy reading, “Now is the time to reach greater heights with a U.S. Bank free checking account.”
Work encompassed:
• Welcome letter
• Insert with program details
• Window envelope
Results: The campaign generated a high return and was awarded the Midwest Direct Marketing Association Bronze ARC Award for art, response and copy.
Creative Director, Designer - Liz Pangerl | Copywriter - Gabriela M. Harper
Lifetime Fitness | Business to Business Promotional Kit | ELEMENTS: Brochure, virtual tour thumb drive, embroidered face towel, Experience magazine | Designer: Liz Pangerl, Casa Valencia, llc.
LifeTime Fitness | Design Exploration | New member cards | Designer: Liz Pangerl, Casa Valencia, llc.
Wausau Paper | "White is Right" Promotion Preliminary Concepts | Creative Director/Designer: Liz Pangerl, Casa Valencia, llc.
Wausau Paper | "White is Bright" Promotion Preliminary Concepts | Creative Director/Designer: Liz Pangerl, Casa Valencia, llc.
Wausau Paper | "Power of Three" Promotion Preliminary Concepts | Creative Director/Designer: Liz Pangerl, Casa Valencia, llc.