Intelligent Solutions for World Cup 2014 press conference
Press event "Intelligent Solutions for World Cup 2014" - introduce various intelligent solutions of Bayer for World Cup 2014 in Brazil.
In collaboration with adidas globally, Bayer MaterialScience is delivering vital components for the World Cup ball as well as football equipment including functional clothing and running shoes for the World Cup athletes. The company is also providing intelligent solutions for the World Cup stadiums in Brazil such as the stadium roof and wayfinding system for visually impaired people.