Victoria's Secret Holiday Packaging 2008 - Packaging Design for Victoria's Secret Holiday 2008 campaign. An interpretation of VS's classic and recognizable pink stripe identity, the red and pink stripe was extended to bags, boxes and a uniquely designed gift card box, which quickly became known as the VS Cupcake box.
Victoria's Secret - Style Secrets Packaging - Complete redesign of Victoria's Secret Style Secrets line of products. This complicated line of breast shapers had to be designed in a way that the consumer could clearly and quickly understand what the product offering was and how it was used. Soft, Delicate and Sensual, the packaging had to reflect the new brand direction and store designs. One of several SKUs shown above.
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