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p e r s u a d e - Beverage POS Campaign
CLIENT: The Gambrinus Company, San Antonio, TX
PROJECT: Beverage brand's New York City retail market POS promotional campaign
Initially, a point-of-sale sell sheet was developed to visually show retailers what Corona's Dominican Independence Day celebration campaign would look like. After approval, the entire point-of-sale promotional system evolved into on-site counter cards, banners and pennants.
