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i d e n t i f y - Corporate Brand Standards
The goal of this project was to establish the corporate graphic standards for the US division of a multi-national communications conglomerate, who had undergone sizeable growth through recent mergers and acquisitions. The logomark and standards originated within Shandwick's London design office. Our duties, as the equivalent U.S. office, were to translate the European information for the U.S. corporate division. The overall project included a large roll-out of redesigned marketing materials.
