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Branding
LILL Studio is a Chicago-based custom handbag company. It was founded in 1999 by owner Jen Velarde. Since then, the company had opened up several new locations and was catering to a new audience of handbag lovers with a more streamlined fashion sense.
I redesigned the logo and updated the brand colors to reflect a more stylish and modern aesthetic. I applied the brand update to the website, email campaigns, packaging and print collateral. The brick and mortar stores in Chicago, Boston and Philly also received a facelift with new in-store signage that I created with updated typography and imagery.
