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La Victoria
la victoria
Show your Flavor
A sense of personal style bleeds into every cornerstone of a Millennial’s lifestyle and livelihood, and it doesn’t stop with how they experience food. They don't want to follow old rules or recipes; they want to create their own twist.
Tasked with this knowledge, I led a team of designers and animators in creating a campaign showcasing four personas who use La Victoria salsa to create their own unique culinary creations, with curated Title Art taglines and animations to reflect each Millenial demographic.
