Lauren Mounce

Herdez salsa products are as genuinely Mexican as Mexican gets. Yet in the United States, Mexico's culture is often misrepresented in advertising with stale, flat, simplified stereotypes. We launched our campaign with a bold music video inspired film to showcase how it’s modern culture is fused and ignited by a long history of rich traditions. With a team of designers, we built out the campaign with proprietary Title Art, a suite of graphic treatments, and a full redesign of their website, from initial wireframe to full delivery.

• Communication Design
• Concept Art
• Compositing
• Design Management
• Design Research
• Food & Beverage
• Graphic Design
• Photographic Styling
• Photoshop
• Typography