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Looptworks X REI: Product Lauch
Instagram Slider
To keep Looptworks' aesthetic more current and fresh I created slide posts, for Instagram, in both of the REI colorways. Also, to ensure the Instagram page created more cohesion, I designed the posts to go right after the other for a seamless scroll.
On this specific project, I took all photos(specifically on this page) and edited them, masked out the backgrounds on the bags, and changed the colors of the kite materials in the background of the post. I wanted viewers to relate the background image of the posts to the material in which the duffel bag is made out of, a kiteboarding sail.
