gLike
Newell Rubbermaid Outdoor Products
IMPORTANT! Please click on the magnifying glass to view the entire 21 pages.
What began as trend, category research, and in-home ethnography's, resulted in an in-depth business study. My role as lead designer was complimented by a talented product manager, and the brilliant folks from Sterling Rice Group, Boulder CO. SRG is a human-centric advertising agency focused on building brands and creating product experiences that consumers rave about.
Tools: Wacom Cintiq creative touch pen display, SketchBook Pro, Photoshop
