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Newell Rubbermaid Drawer Organization
New product category exploration informed by ethnographic research conducted in homes with homemakers.
Problem statement: How do you make an existing space more effective and efficient without a lot of investment.
CAD and rendering package: ProE, Alias, and KeyShot
Tools: Traditional prototyping tools (foam core, hot glue, etc...) and Cintiq Wacom tablet for sketching
