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World MasterCard Fashion Week
The idea was to show a slight motion represented when the model reaches the end of the runway, just before she turns around, with the C representing the two C’s of Canadian Catwalk. We decided to use sever different poses with the C to ad variety and to accompany each letter of Catwalk. The seven poses gave us the liberty to create unique yet consistent advertising materials.
In addition to the print materials created, we were responsible for the design and development of the World MasterCard FashionWeek website.
To view the website please visit www.worldmastercardfashionweek.com
