Product naming is considered a critical part of the branding process, which includes all of the marketing activities that affect the brand image, such as positioning and the design of logo, packaging and the product itself.
Created Smart Space™ product name for pet carrier with "Flex Room" feature.
Graphic design and production for Smart Space™ Pet Carrier package (front panel).
Smart Space™ product packaging layout on die-line.
Smart Space™ Pet Carrier is available at Walmart, PetSmart, and Costco.
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Branding
Product naming is considered a critical part of the branding process, which includes all of the marketing activities that affect the brand image, such as positioning and the design of logo, packaging and the product itself.