Taylor Kuzma

Core Values Integrity Quality Commitment Innovation The Grill project was an excercise in branding and development of a family of products. Extensive research was conducted on John Deere and its history, visual characteristics, and design language. Current market trends, like the most frequently used grilling tools, and Deere competitors were examined to find opportunities for design. Contextual research led us to stores to observe selling strategies and buying rituals to more accurately focus a target audience. This audience is those that live off the land and its cultivation and care.

Charcoal Tray

John Deere Grill Set