For over 30 years, Baby Jogger has designed with purpose – reimagining how products move through life with you. From the first jogging stroller to the invention of the in-seat fold, Baby Jogger has allowed parents to continue life’s activities, uncompromised.
Conducted store walks to assess the competitive landscape and determine white space opportunities for the Baby Jogger Brand.
I facilitated ideation sessions to discover and inform the concepts presented to leadership. Exercises included: empathy mapping, stakeholders analysis, competitive landscape review, design and communication benchmarks and current state review and assessment.
(Creative team: Jonathan Bader, Lucas Human, Barb Roan)
In Store Displays
Packaging
Point of Purchase (POP)
Design Strategy
Creative Direction (Photography + Design)
Global Brand Development
Art Direction
Design Management
Ideation Facilitation
Visual Design Language Development??
Visual Brand Standards Development
